Below is the monthly letter I sent to my advisors. Since Unity Lab is a public benefit entity, I wanted to share here as well.
I hope you all are well and are beginning to see the light at the end of this pandemic tunnel. I'm excited as heck to get the vaccine and get back into a heated vinyasa routine. My wife and I also moved to City Heights in San Diego and are digging our diverse neighborhood. We're the only white folks on the block.
Seeing the robust rescue, sustainable infrastructure and family plans being driven forward by the Biden administration, I'm feeling our national nervous system begin to down-regulate. Adults are on the job, putting forth policies of care and goodwill. Of course we still have mountains to climb wrt the GOP playing along, people trusting science/vaccines, white supremacy, domestic terrorism, Trumpism, etc.
In concert with the way businesses are rethinking their purpose and people development functions, and stepping up to call BS on voter suppression, I believe the next 5 years will yield powerful shifts in creating a more caring society and economy.
Messaging / Focus
It's been a very fruitful month in terms of clarity and messaging - we help orgs create cultures of purpose and belonging, which improve both performance and the social fabric of our nation. As I mentioned last month, we're focused entirely on organizational culture as the place to play. That messaging has been woven throughout the website, which is speaking to a business leader / senior people development exec.
I recently finished reading "Change" by Damon Centola, which illuminates the best practices in activating changes in beliefs and behaviors - invest in groups (business units/departments) to create redundancy and turn the behavior into a cultural norm. We've got to impact at least 25% of a population for the norm to take hold.
A new McKinsey & Co. study revealed, 2/3 of people have re-examined their purpose in life since the pandemic began. 70% of people expect their careers to be the primary source of their purpose in life, however only 15% believe it is possible at their current job. They also said some nice things about small groups; "...immersive, small-group sessions may not sound as sexy as a paid leave of absence to do good in the world, but they are a lot more effective at helping employees start to see the good they can do in their day-to-day work."
New Book: Purpose Work Nation
I'm writing a book on the central role organizations play in fulfilling on our nation's purpose. It's written to a CEO, and makes the case that only businesses can activate our national purpose, and gives them the tools they need to do that. I'm envisioning this book / launch as the calling card / disruptive narrative that will help business leaders see the light. Thinking Q3/4 launch.
I need to free myself up for business development, marketing and thought leadership, so I'm looking for a COO / Co-founder, and put up a listing. Please share with your networks and/or introduce me to folks you think I should speak with. I've also put out feelers for interns at San Diego State.
I'm about halfway through our purpose program pilot with Bobby, and two of our Global Purpose Leaders colleagues, Bea Boccalandro and Robin Athey. The four of us are going through the pilot with the avatar in mind (office worker who has not done any personal development work), and bringing our respective professional expertise to the program debrief. I think we have something very powerful for organizations who know they need to develop a culture of belonging and purpose.
Please lmk your thoughts or questions:)