Our StoryWe're beginning a new chapter of U.S. History, one where we surrender the paternalistic, righteous and exploitative for the curious, unifying and empowering.
Unfortunately, we are segregated in just about every way - racially, generationally, economically, politically and geographically. For most of us, the only place we connect across these divides is at work. It hurts us when we don't feel like we belong at work. It hurts us when don't feel a connection to our purpose. It feels good when we activate our purpose, transcend our differences, and work together towards a common cause. This video shows us that when we have a shared purpose and build connections across differences, anything is possible. Just The Facts Unity Lab launched in 2020 to create cultures of purpose and belonging, and in the process, heal the great divides in our nation. Leveraging the latest research and best practices in purpose activation, social learning, psychology and neuroscience, we serve organizations by bringing their diverse people together, to activate purpose and belonging, transcend perceived boundaries, build friendships and find common cause. To learn more about our purpose and story, listen to this interview with Brandon Peele: Unity for the World Although, Unity Lab is primarily focused on the United States, we support all organizations committed purpose and belonging. |
About Us
Mission: As a Culture-as-a-Service platform, Unity Lab empowers organizations to impact critical priorities such as retention, engagement, inclusion, and wellbeing, via an experiential learning method where employees activate their purpose at work, learn new skills, and build diverse relationships. We also support non-profits who share our vision; 5% of our revenues are donated to the ACLU, NAACP and Equal Justice Initiative.
Vision: By 2025, Unity Lab has impacted 100M employees who are connected to their purpose and their organization’s mission. They feel valued and are inspired by their work. They feel a sense of belonging, respect and common cause with their supervisors and colleagues, and see their organization as a place where they can grow, fulfill their potential and prosper. As a result, 100M people are living their best lives and are positively impacting their families and communities. A national renewal has begun whereby our nation’s values - liberty, equality and unity - are fulfilled.
Values: Fidelity to Purpose, Collaboration, Human Connection
Vision: By 2025, Unity Lab has impacted 100M employees who are connected to their purpose and their organization’s mission. They feel valued and are inspired by their work. They feel a sense of belonging, respect and common cause with their supervisors and colleagues, and see their organization as a place where they can grow, fulfill their potential and prosper. As a result, 100M people are living their best lives and are positively impacting their families and communities. A national renewal has begun whereby our nation’s values - liberty, equality and unity - are fulfilled.
Values: Fidelity to Purpose, Collaboration, Human Connection
Brandon Peele (he/him) is defiantly joyful, likes to play jokes on his wife, play guitar, ride bikes, hike and sing karaoke.
Purpose statement: My genius is to heal the soul of the nation by sharing a vision, and building communities of purpose and solidarity, because I fundamentally believe we can have heaven on earth, right here and now. Bio: Brandon is a Midwesterner, best-selling author, impact entrepreneur and an expert in purpose, leadership, and culture change. He has worked with three leading culture-as-a-service companies - ion Learning (DEI), Imperative (L+D), and Kumanu (wellness) - to activate empathy, trust, belonging, purpose and leadership at scale. He's trusted as a keynote speaker, consultant and program leader by organizations such as Google, Johnson & Johnson, Stanford University, JDRF, Morgan Stanley, U.S. Marine Corps, University of California - Berkeley, LinkedIn, the U.S. Navy, Slalom Consulting, the U.S. Coast Guard, and the University of Minnesota. He has written / co-written four books on purpose and leadership and his work has been featured by news organizations such as USA Today, U.S. News & World Report, and Forbes. Brandon holds an MBA in Leadership from Columbia Business School, is an Imperative Certified Purpose Leader (TM) , and serves on the Council of the Global Purpose Leaders and the Leadership Council of ManKind Project San Diego. |
Heidi Holliday (she/her) seeks to cultivate awe daily and is always up for an adventure. She enjoys living room dance parties, hiking, biking, playing music, and hanging out with her kids. She once rode her bicycle from Oregon to Virginia, and along the way her faith in humanity was restored.
Purpose statement: I create a world of human connection and understanding by being creative, building bridges, tearing down walls, asking questions, and continually learning. Bio: Heidi is a Midwesterner, veteran leader of impact-driven organizations and an expert in facilitation, community engagement, and building organizational capacity. She caught the advocacy bug in grade school, and hasn't looked back. Over the past two decades, she has served as executive director of three different nonprofits, as program director for a community wide public health initiative, and on the board of local and regional nonprofit organizations. She has been interviewed by the New York Times, Australian Broadcasting Company, The Atlantic, Washington Post, Reuters, Bloomberg, NBC News, Salon, NPR, and local Kansas City area TV, print and radio stations. She's a mediator, an experienced facilitator, and a trusted community leader. Heidi also currently serves as the Executive Director of Consensus KC. Heidi received a Masters of Public Administration from the University of Missouri – Kansas City and Bachelor of Arts from Bethel College. |
Advisors
Unity Lab is guided by leaders in purpose, psychology, learning, facilitation, inclusion, and community building.
B. Maurice Ward
Head of Diversity & Inclusion Pemco Insurance Seattle, WA |
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Arezou Ghane, PhD
Professor of Psychology SCCD San Diego, CA |
Charles Vogl, MA Divinity
Author The Art of Community Oakland, CA |
Monica Cost
President The Core Value Company Boston, MA |
Pat Sandone
CEO Enlighten Scranton, PA |
Join our team!
It takes a village to raise a child. The same can be said of a nation. If you feel called to join this mission, and heal the soul of our nation, please reach out to us.
We need diverse co-conspirators to help with operations, marketing, finance and legal. We're open to your ideas about how to fulfill on our mission. Women, BIPOC and LGBTQIA+ are especially encouraged to send us a note.
Impact Associate (part-time intern)
You are an undergraduate or graduate student committed to a career in social enterprise.
You are interested in personal development, community and healing the United States. You aspire to live your purpose and exhibit integrity, healthy boundaries and great communication.
You are organized, friendly, fun, outspoken, coachable and are inspired by our vision and mission.
You will be working directly with the co-founders to expand Unity Lab's impact, working on research, marketing, curriculum development, and community engagement projects.
BONUS: 1. You have experience working in the transformation space, or with social enterprises. 2. You live in San Diego or Kansas City.
People who identify as women, BIPOC, and LGBTQIA are especially encouraged to reach out.
If you are interested in this position please send Heidi a note (heidi at unitylab dot co), indicating your interest, sharing your resume, LinkedIn profile and experience with personal development.
It takes a village to raise a child. The same can be said of a nation. If you feel called to join this mission, and heal the soul of our nation, please reach out to us.
We need diverse co-conspirators to help with operations, marketing, finance and legal. We're open to your ideas about how to fulfill on our mission. Women, BIPOC and LGBTQIA+ are especially encouraged to send us a note.
Impact Associate (part-time intern)
You are an undergraduate or graduate student committed to a career in social enterprise.
You are interested in personal development, community and healing the United States. You aspire to live your purpose and exhibit integrity, healthy boundaries and great communication.
You are organized, friendly, fun, outspoken, coachable and are inspired by our vision and mission.
You will be working directly with the co-founders to expand Unity Lab's impact, working on research, marketing, curriculum development, and community engagement projects.
BONUS: 1. You have experience working in the transformation space, or with social enterprises. 2. You live in San Diego or Kansas City.
People who identify as women, BIPOC, and LGBTQIA are especially encouraged to reach out.
If you are interested in this position please send Heidi a note (heidi at unitylab dot co), indicating your interest, sharing your resume, LinkedIn profile and experience with personal development.
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Bison Medicine
The energy/medicine of the bison elicits something deep in our souls. It connects us to the open range, lush forests, rushing rivers, majestic peaks, the rising sun, a prismatic dusk and a starry sky. It calls us into relationship with wild nature, play, community and adventure. It beckons us to be grateful for natural beauty and summons us to care for all that is sacred:
- COURAGE - Unlike cattle, bison run straight into an approaching storm to move through it quickly - an apt metaphor for the hard truths we must face as a nation and the necessary conversations we must have to address social justice, climate change and income inequality.
- CARE - Bison care for the most vulnerable, by placing them in the center of the herd, an equally apt metaphor for the way we must holistically care for our young, elderly, and ill.
- INCLUSION - Bison make room for other species to graze, drink and play, sharing close space with elk, moose and deer and winged ones.
- PLAY - Bison spend a good deal of time at play with each other, laying about, nudging each other or running off together.
- INDEPENDENCE - Bison make room for themselves. Although they move about as herds, they can just as easily be found wandering alone aimlessly, as if solitude, leisure and discovery were all that mattered.
- INTERDEPENDENCE - Through their play, wallowing and grazing, bison till the soil, protect fresh water springs and play a vital role in ecological resilience of the prairie, cultivating the diversity of its plant, insect and bird populations.
- BOUNDARIES - Bison are awnry if provoked. They are fiercely protective of themselves and their community, leveraging their incredible strength, acceleration and speed (up to 40 mph) to ward off threats, and gore if necessary.
- GENERATIVITY - Bison are a symbol of genuine prosperity for our First Nation brethren, with the “100 gifts” that they provide.
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The United States is a country of many ethnicities, cultures and faiths. Diversity isn't an idea or an aspiration, its a fact. It's genesis and manna. It's who we are, so we celebrate and include everyone who calls the United States of America, or Turtle Island, home. All shapes, sizes, and colors are welcome here. No matter where we live, who we are, or how we worship and love, everyone one of us likes a sunset. |
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