Our Story: While 97% of us value having a sense of purpose (Rainey, 2014) and 89% of us want purpose-driven careers, only 15% think it's possible with their current company (McKinsey, 2021). This “purpose gap” is a primary cause of burnout, engagement, and retention issues. Unity Lab was born in 2020 to close the "purpose gap" and empower organizations to become places where everyone belongs, fulfills their purpose, and does their best work.
Our Purpose: Unity Lab helps companies align purpose, strategy, culture and performance - UNITY.
Our Vision: By 2030, Unity Lab has impacted 100M employees who are connected to their purpose and their company's mission. They feel valued and are inspired by their work. They feel a sense of belonging, respect and common cause with their supervisors and colleagues, and see their company as a place where they can grow, fulfill their potential and thrive. As a result, 100M people are living their best lives and are positively impacting their families and communities.
Our Purpose: Unity Lab helps companies align purpose, strategy, culture and performance - UNITY.
Our Vision: By 2030, Unity Lab has impacted 100M employees who are connected to their purpose and their company's mission. They feel valued and are inspired by their work. They feel a sense of belonging, respect and common cause with their supervisors and colleagues, and see their company as a place where they can grow, fulfill their potential and thrive. As a result, 100M people are living their best lives and are positively impacting their families and communities.
Brandon Peele (he/him)
|
Heidi Holliday (she/her)
|
Unity Lab Advisors
Unity Lab is guided by leaders in purpose, psychology, learning, facilitation, and community building.
B. Maurice Ward
Head of Diversity & Inclusion Planned Parenthood Seattle, WA |
|
David Booth
Founder Cardinal Path Flagstaff, AZ |
Arezou Ghane, PhD
Professor of Psychology SCCD San Diego, CA |
Charles Vogl, MA Divinity
Author The Art of Community Oakland, CA |
Monica Cost
President The Core Value Company Boston, MA |
Join our team!
It takes a village to raise a child. The same can be said of a company. If you feel called to join this mission, please reach out to us. We're open to your ideas about how to fulfill on our mission. Women, BIPOC and LGBTQIA+ are especially encouraged to send us a note.
It takes a village to raise a child. The same can be said of a company. If you feel called to join this mission, please reach out to us. We're open to your ideas about how to fulfill on our mission. Women, BIPOC and LGBTQIA+ are especially encouraged to send us a note.
Our
|
|
The implied ethics of our National Mammal, the bison, are a much more accurate expression of the purpose of the United States of America ("e pluribus unum", "Life, liberty, and the pursuit of happiness", and "All... created equal"). As Brandon explored in Purpose Work Nation, the implied ethics of our national bird, the bald eagle have led us astray. The eagle is a raptor, a solitary hunter, who swoops down from its protected nest to steal, exploit, scavenge and retreat. Like the distribution of wealth and power in our nation, it is also white on top and brown on bottom.
The bison on the other hand have a presence and behavior much more consistent with our mammalian nature and the stated purpose of the nation. The myth of the bison elicits something deep in our souls. It connects us to rolling prairies, lush forests, rushing rivers, majestic peaks, the rising sun, a prismatic dusk, and a starry sky. It calls us into individual and collective power. It calls us into relationship with wild nature, play, community, and adventure. It beckons us to be grateful for natural beauty, and summons us to care for all that is sacred. It also comes with its own operating system, a new set of national ethics far different than those of the bald eagle:
COURAGE - Unlike cattle, bison run straight into an approaching storm to move through it quickly.
CARE - Bison care for the most vulnerable by placing them in the center of the herd.
INCLUSION - Bison make room for other species to graze, drink, and play, sharing close space with elk, moose, deer, and birds.
PLAY - Bison spend a good deal of time at play with each other, laying about, nudging each other, or running off together.
INDEPENDENCE - Bison make room for themselves. Although they move about as herds, they can often be found wandering alone, as if solitude, leisure, and discovery were all that mattered.
GENERATIVITY - Through their play, wallowing, and grazing, bison till the soil, protect fresh water springs, and play a vital role in the ecological resilience of their habitats, cultivating the diversity of plant, insect, and bird populations. Bison are a symbol of genuine prosperity for many First Nations, a symbol of “give-away,” of purpose, of contributing their “100 gifts” towards the betterment of all.
PROTECTION - They are fiercely protective of themselves and their community, leveraging their incredible strength, acceleration and speed (up to 40 mph) to ward off threats.
REDEMPTION - To clear the west for farming and railroads, the bison were nearly exterminated. Because of their majesty—their aesthetic and moral value— and the critical role they play in many ecosystems, we have chosen to bring them back, to make room for them to thrive, and allow them to guide us into a deeper expression of who we are.
So, what does this mean for us? It means that we can allow the bison to work on us —to move through us and into greater courage, care, inclusion, play, independence, protection, generativity, and redemption. This set of ethics is neither liberal nor conservative, but rather evokes the fullest expression of both attitudes. Within these ethics, we find greater compassion and power, greater equity and individual achievement, greater connection and courage.
The bison on the other hand have a presence and behavior much more consistent with our mammalian nature and the stated purpose of the nation. The myth of the bison elicits something deep in our souls. It connects us to rolling prairies, lush forests, rushing rivers, majestic peaks, the rising sun, a prismatic dusk, and a starry sky. It calls us into individual and collective power. It calls us into relationship with wild nature, play, community, and adventure. It beckons us to be grateful for natural beauty, and summons us to care for all that is sacred. It also comes with its own operating system, a new set of national ethics far different than those of the bald eagle:
COURAGE - Unlike cattle, bison run straight into an approaching storm to move through it quickly.
CARE - Bison care for the most vulnerable by placing them in the center of the herd.
INCLUSION - Bison make room for other species to graze, drink, and play, sharing close space with elk, moose, deer, and birds.
PLAY - Bison spend a good deal of time at play with each other, laying about, nudging each other, or running off together.
INDEPENDENCE - Bison make room for themselves. Although they move about as herds, they can often be found wandering alone, as if solitude, leisure, and discovery were all that mattered.
GENERATIVITY - Through their play, wallowing, and grazing, bison till the soil, protect fresh water springs, and play a vital role in the ecological resilience of their habitats, cultivating the diversity of plant, insect, and bird populations. Bison are a symbol of genuine prosperity for many First Nations, a symbol of “give-away,” of purpose, of contributing their “100 gifts” towards the betterment of all.
PROTECTION - They are fiercely protective of themselves and their community, leveraging their incredible strength, acceleration and speed (up to 40 mph) to ward off threats.
REDEMPTION - To clear the west for farming and railroads, the bison were nearly exterminated. Because of their majesty—their aesthetic and moral value— and the critical role they play in many ecosystems, we have chosen to bring them back, to make room for them to thrive, and allow them to guide us into a deeper expression of who we are.
So, what does this mean for us? It means that we can allow the bison to work on us —to move through us and into greater courage, care, inclusion, play, independence, protection, generativity, and redemption. This set of ethics is neither liberal nor conservative, but rather evokes the fullest expression of both attitudes. Within these ethics, we find greater compassion and power, greater equity and individual achievement, greater connection and courage.
